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February 03, 2020
Squirrely by nature, yesterday’s trip to NY NOW at the Javitz Center in New York City was sensory overload. East to West, North to South goods, sights, sounds, smells, tastes as far as the eye can see and a thousand spots in between. Speed walking thru the wide aisles, filled with equally urgent buyers, looking for that next best thing to surprise and delight our customers. Considering what I have, remembering what nearby stores carry, cohesiveness of my own brand, price point, minimum orders, it’s enough to make a brain implode.
My favorite thing is making connection…but it’s impossible with this pace and within a one day timeframe. It feels rude to speed by a booth glancing briefly at their beloved goods, spotting the business name while never making eye contact. But we’re on a mission, and my friend Tiombe from Cultivated in Westminster, Md keeps me on point. What will my customers love? What would make perfect gifts? What would bring them joy at home, with friends, with family, for themselves? Grab a card, keep moving. Only things unique, something I haven’t seen before, new to my zip code create cause to pause. Hear their story, enough to share with customer-friends, touch feel, try on, sample, order and next. Rinse and repeat.
What I learned from NY Now: (for my fellow shop owners)
Bonus #11) Don’t feel badly for saying ‘no, thank you’.
NY NOW was awesome… now to rest, recoup and dig through these catalogs!
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